As an ecommerce store owner, you already know the power of email marketing. But with so much competition in the industry, you might be overwhelmed with all the choices you have. It’s hard enough to keep track of all the email marketing platforms and strategies, let alone find time to compare all the providers. In the end, you’ll want to pick the solution that works best for your business, helps achieve your goals and includes easy integration with your favorite ecommerce platform.
Omnisend
Omnisend, which was previously known as Soundest, positions itself as super easy email marketing specifically tailored for ecommerce. This email marketing platform works with Shopify, Tictail and any other ecommerce platform via API. It’s the most popular app on Shopify that caters to your email marketing needs, so you’d better pay attention to this one.
It’s powerful “campaign booster“ feature will automatically segment and re-send the email to recipients who haven’t opened the first newsletter. Because sometimes inboxes get over-flooded with new emails.
This doesn’t mean that your email wasn’t relevant to the customer, just that it didn’t arrive at the right time. Campaign booster takes advantage of that by sending a repeated newsletter. Super helpful for those limited-time offers, when you really know that your subscribers are getting great value out of this deal.
Premium plans start at $10/month for up to 500 subscribers and 15,000 monthly emails.
Klaviyo
Klaviyo is one of the leading email marketing platforms for ecommerce with deep Shopify integration that’s tied directly to your store, making email easy, automated, and effective. It includes product recommendations features that display unique sent to products relevant to every email recipient. Segmentation options that allow you to campaign to users who viewed a particular product in your store or asked a question about it in support.
Other key features include not one, but multiple abandoned cart follow-ups ensure that your potential customers turn into real ones. Want to also target customers via ads? Not a problem, Klaviyo allows you to easily integrate Shopify customers with Facebook Custom Audiences.
Prices start at $25/month for up to 500 subscribers and 3,000 emails.
Rare.io
If you’re looking for an email marketing platform to send out beautiful, responsive emails that are
displayed perfectly across all device types and clients – Rare.io just might be the answer. Key features include personalized recommendations and custom coupon codes. You’ll be able to target customers based on pre-existing segments that are based on coupon usage or location of the potential customer. With a built-in A/B testing feature, Rare.io promises up to 11x the click and up to 44% more orders than traditional email.
Rare.io is free for up to 99 subscribers and unlimited emails.
Kevy
The age of one-size-fits-all is over. Customers want to experience a personal connection with the shops they interact with online. That’s where Kevy comes in. Kevy is an email marketing platform that helps you personalize your marketing to turn visitors into customers.
Like you, Kevy realizes that email marketing is extremely powerful. Yet online retailers need additional tools that are not included with the traditional email marketing platforms or come with a hefty price tag. Key features include dynamic lists, transactional and cart recovery emails, personalized pop-up offers, behaviour-based triggers as well as revenue tracking.
Prices start at $250/month for up to 8,000 subscribers and unlimited emails.
Omnisend
Omnisend, which was previously known as Soundest, positions itself as super easy email marketing specifically tailored for ecommerce. This email marketing platform works with Shopify, Tictail and any other ecommerce platform via API. It’s the most popular app on Shopify that caters to your email marketing needs, so you’d better pay attention to this one.
It’s powerful “campaign booster“ feature will automatically segment and re-send the email to recipients who haven’t opened the first newsletter. Because sometimes inboxes get over-flooded with new emails.
This doesn’t mean that your email wasn’t relevant to the customer, just that it didn’t arrive at the right time. Campaign booster takes advantage of that by sending a repeated newsletter. Super helpful for those limited-time offers, when you really know that your subscribers are getting great value out of this deal.
Premium plans start at $10/month for up to 500 subscribers and 15,000 monthly emails.
Klaviyo
Klaviyo is one of the leading email marketing platforms for ecommerce with deep Shopify integration that’s tied directly to your store, making email easy, automated, and effective. It includes product recommendations features that display unique sent to products relevant to every email recipient. Segmentation options that allow you to campaign to users who viewed a particular product in your store or asked a question about it in support.
Other key features include not one, but multiple abandoned cart follow-ups ensure that your potential customers turn into real ones. Want to also target customers via ads? Not a problem, Klaviyo allows you to easily integrate Shopify customers with Facebook Custom Audiences.
Prices start at $25/month for up to 500 subscribers and 3,000 emails.
Rare.io
If you’re looking for an email marketing platform to send out beautiful, responsive emails that are
displayed perfectly across all device types and clients – Rare.io just might be the answer. Key features include personalized recommendations and custom coupon codes. You’ll be able to target customers based on pre-existing segments that are based on coupon usage or location of the potential customer. With a built-in A/B testing feature, Rare.io promises up to 11x the click and up to 44% more orders than traditional email.
Rare.io is free for up to 99 subscribers and unlimited emails.
Kevy
The age of one-size-fits-all is over. Customers want to experience a personal connection with the shops they interact with online. That’s where Kevy comes in. Kevy is an email marketing platform that helps you personalize your marketing to turn visitors into customers.
Like you, Kevy realizes that email marketing is extremely powerful. Yet online retailers need additional tools that are not included with the traditional email marketing platforms or come with a hefty price tag. Key features include dynamic lists, transactional and cart recovery emails, personalized pop-up offers, behaviour-based triggers as well as revenue tracking.
Prices start at $250/month for up to 8,000 subscribers and unlimited emails.
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